Sense and respond to change
Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously by Jeff GothelfThe End of Assembly Line Management
We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.
Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.
In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.
This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
Change: Reacting, Then Responding
Making Sense out of “Sense and Respond”
In order to avoid the pitfalls of myopic agility , it can be helpful, if not downright prudent, for you as a leader to broaden the lens through which you think about the very notion of agility. You want to move your thinking beyond just teams. Often, however, filters exist which either obscure or distort reality. Common examples include:. And, it requires a high level of awareness of, and ability to adjust, the filters that obscure and distort reality. These are just some of the ways in which our responses—and the responses of the structures and systems we create—are likely to generate more problems than they resolve. For managers and leaders, this can also mean having a deep understanding of the nature of the social systems you are dealing with, and having a variety of bows in your quiver in terms of methods and approaches.
Digital technology is changing everything about business today. Why Sense & Respond, How Successful Organizations Listen to Customers and Create New.
every setback is a setup for a comeback
Schematic illustration of cell-cell communication of social amoeba Cells secrete signaling molecules and communicate with neighboring cells, yet the concentration of the signaling molecule, which transmits information, invariably depends on environmental factors such as cell density. - I find it best to start with an analogy.
University of Tokyo researchers have demonstrated that the single-cell level response of the soil-dwelling social amoeba Dictyostelium , also known as cellular slime mold, to cell-to-cell communication molecules is based not so much on the absolute change , but rather on recognizing the change in the ratio fold-change detection in the concentration of the molecules ; and that this property allows Dictyostelium to oscillate collectively when organizing into multicellular forms at various densities. The current finding holds promise in advancing our basic understanding of the robustness of intercellular communications for infection , immune response, embryonic development, and other biological systems in which the absolute concentration of extracellular signaling molecules can become uncertain. Living organisms have the propensity to keep growing and developing notwithstanding small changes in the environment. Scientists refer to this phenomenon as robustness and it is one of the distinct features that separates living systems from nonliving materials and artificial machines. The research group led by Associate Professor Satoshi Sawai at the Graduate School of Arts and Sciences at the University of Tokyo set out to find out how Dictyostelium —an organism known as a social amoeba that shows conditional multicellularity—can communicate with each other even under conditions of contrasting cell density.